Unit of competency details

CUFMEM07A - Apply principles of visual design and communication to the development of a multimedia product (Release 1)

Summary

Releases:
ReleaseStatusRelease date
1 1 (this release)Current 20/Dec/2005

Usage recommendation:
Deleted
The Deleted usage recommendation was implemented on 13 June 2017 to describe training components that have no replacement. Enrolments in training components and statements of attainment or qualifications issued before 13 June 2017 are valid. For any components marked as deleted after 13 June 2017, the applicable transition/teach-out periods apply. For specific questions regarding the enrolment, delivery or issuance of a statement of attainment/qualification, please contact your training regulator.
Mapping:
MappingNotesDate
DeletedDeleted from CUF01 Film, TV, Radio and Multimedia Training Package (Superseded by CUF07)31/Dec/2007

Training packages that include this unit

CodeTitleSort Table listing Training packages that include this unit by the Title columnRelease
ICA05 - Information and Communications Technology Training PackageInformation and Communications Technology Training Package 3.1 
CUF01 - Film, TV, Radio and Multimedia Training Package (Superseded by CUF07)Film, TV, Radio and Multimedia Training Package (Superseded by CUF07) 1.0 
CPP07 - Property Services Training PackageProperty Services Training Package 7.0-12.0 

Qualifications that include this unit

CodeTitleSort Table listing Qualifications that include this unit by the Title columnRelease
ICA50905 - Diploma of Information Technology (Multimedia)Diploma of Information Technology (Multimedia) 
ICA40805 - Certificate IV in Information Technology (Multimedia)Certificate IV in Information Technology (Multimedia) 
ICA40605 - Certificate IV in Information Technology (Testing)Certificate IV in Information Technology (Testing) 
ICA40305 - Certificate IV in Information Technology (Websites)Certificate IV in Information Technology (Websites) 
CUF60401 - Advanced Diploma of Broadcast EngineeringAdvanced Diploma of Broadcast Engineering 
CUF50601 - Diploma of Broadcast EngineeringDiploma of Broadcast Engineering 
CUF40801 - Certificate IV in MultimediaCertificate IV in Multimedia 
CUF40701 - Certificate IV in Broadcasting (television)Certificate IV in Broadcasting (television) 
CUF40601 - Certificate IV in Broadcasting (radio)Certificate IV in Broadcasting (radio) 
CUF40501 - Certificate IV in Screen (laboratory)Certificate IV in Screen (laboratory) 
Items per page 10 | 20 | 50 | 100
Displaying items 1 - 10 of 16

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 100799 Communication And Media Studies, N.e.c. 

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 100799 Communication And Media Studies, N.e.c. 12/Feb/2002 
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Content

Compare:
The comparison tools cannot be used to compare archived training components

Modification History

Not applicable.

Unit Descriptor

This unit describes the skills and knowledge required to incorporate the principles of visual design and communication into the development of multimedia products for use within the cultural industries.

This unit describes the skills and knowledge required to incorporate the principles of visual design and communication into the development of multimedia products for use within the cultural industries

Application of the Unit

Not applicable.

Licensing/Regulatory Information

Not applicable.

Pre-Requisites

Not applicable.

Employability Skills Information

Not applicable.

Elements and Performance Criteria Pre-Content

Not applicable.

Elements and Performance Criteria

Elements and Performance Criteria 

Element 

Performance Criteria 

1

Receive and interpret the brief

1.1

Liaise with the relevant personnel to interpret and identify the objective and outcomes of the multimedia product, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met

1.2

Identify all relevant factors which may determine and affect visual design and communication concepts and application through the breakdown and interpretation of the brief and liaison with relevant personnel

1.3

Clarify target user/audience to determine the format and delivery platform of the multimedia product through discussion with relevant personnel

2

Generate and assess ideas

2.1

Generate a range of visual design and communication ideas which are technically feasible, respond to the brief and provide creative solutions to all design issues

2.2

Discuss visual design and communication ideas and collaborate, as required, with relevant personnel to ensure contribution of a range of ideas and creative solutions to the initial concept

2.3

Continuously reflect on and assess the creative ideas and solutions for implications on budget, timeline, technical feasibility and suitability to meet the brief

3

Conduct research

3.1

Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product, exploring the characteristics and differences of digital imaging and traditional imaging

3.2

Research and compare the range of delivery platforms available for multimedia products

3.3

Explore the range of typographical and visual elements that are appropriate in the development of a multimedia product

3.4

Identify the relationship between the visual components and the hardware required

3.5

Organise research media and findings for use by all relevant personnel throughout the design development process, updating as required

3.6

Evaluate the initial discussions and design brief against the findings and discuss with relevant personnel

4

Select media/materials for use in visual design and communication

4.1

Identify the range of visual design and communication techniques available and present to the relevant personnel for the consideration of their ability to meet the creative, technical and production brief

4.2

Select the appropriate visual design and communication techniques which fulfil the creative, technical, and production requirements of the brief

4.3

Gather relevant materials and media, ensuring their compatibility to the creative and technical specifications of the multimedia product

4.4

Consult relevant personnel to ensure that all required media is identified and sourced and ensuring that selection is based on the understanding of the user characteristics and capabilities

5

Apply visual design and communication techniques

5.1

Using selected design techniques to develop for the structure of the product, ensuring that all elements are fully documented for future use

5.2

Consider the relevant multimedia elements required to achieve the desired outcome

5.3

Discuss technical parameters and planning with relevant personnel to achieve the most appropriate format

5.4

Determine the range of appropriate design parameters and employ these to fulfil the brief, ensuring the creative, technical and production resources are adequate to achieve the final outcome

6

Evaluate visual and communication design techniques

6.1

Review the visual design and communication techniques to assess creative solutions to design brief, appropriateness to the user/audience and technical feasibility

6.2

Discuss and confirm additional requirements or modifications to the overall design and undertake any necessary amendments

Required Skills and Knowledge

Not applicable.

Evidence Guide

Underpinning skills and knowledge 

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

application of principles of graphic and visual/ communication design

characteristics of digital and traditional graphics

familiarity with the capability of a range of tools and techniques for producing and manipulating images

the ability to review decisions in term of user characteristics and requirements

principles of learning and instructional approaches

planning and research

effective visual communication skills

knowledge of the scope, technology and components applicable to multimedia products

knowledge and application of a range of computer design software

knowledge of the limiting factors of computer hardware and software

knowledge of strategies to test instructional products

interpreting creative information, scripts and images

understanding the capabilities of other collaborative personnel

understanding the creative elements of a production

design and drawing skills

ability to maintain design integrity

information sources and management

copyright laws, regulations and copyright clearance procedures

Linkages to other units 

This unit has linkages to the following units and combined training delivery and/or assessment is recommended:

CUFRAD01A - Originate and develop a concept

CUFMEM06A - Design a multimedia product

CUFMEM14A - Create, manipulate, and incorporate 2D graphics

Critical aspects of evidence 

Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.

The following evidence is critical to the judgement of competence in this unit:

design/produce of an effective and creative design for a multimedia product which demonstrates the application of visual design and communication principles

Method and context of assessment 

Assessment may take place on the job, off the job or a combination of both of these.

Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)

role play

case studies

work samples or simulated workplace activities

oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept

projects/reports/logbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Resource requirements 

Assessment requires access to a range of resources and equipment listed in the range of variables statement, currently used by the multimedia industry.

Underpinning skills and knowledge 

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

application of principles of graphic and visual/ communication design

characteristics of digital and traditional graphics

familiarity with the capability of a range of tools and techniques for producing and manipulating images

the ability to review decisions in term of user characteristics and requirements

principles of learning and instructional approaches

planning and research

effective visual communication skills

knowledge of the scope, technology and components applicable to multimedia products

knowledge and application of a range of computer design software

knowledge of the limiting factors of computer hardware and software

knowledge of strategies to test instructional products

interpreting creative information, scripts and images

understanding the capabilities of other collaborative personnel

understanding the creative elements of a production

design and drawing skills

ability to maintain design integrity

information sources and management

copyright laws, regulations and copyright clearance procedures

Linkages to other units 

This unit has linkages to the following units and combined training delivery and/or assessment is recommended:

CUFRAD01A - Originate and develop a concept

CUFMEM06A - Design a multimedia product

CUFMEM14A - Create, manipulate, and incorporate 2D graphics

Critical aspects of evidence 

Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.

The following evidence is critical to the judgement of competence in this unit:

design/produce of an effective and creative design for a multimedia product which demonstrates the application of visual design and communication principles

Method and context of assessment 

Assessment may take place on the job, off the job or a combination of both of these.

Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)

role play

case studies

work samples or simulated workplace activities

oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept

projects/reports/logbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Resource requirements 

Assessment requires access to a range of resources and equipment listed in the range of variables statement, currently used by the multimedia industry.

Range Statement

Appropriate personnel to consult may include :

art director

technical director

computer graphic designers

programmers

graphic designers

heads of department

other technical staff

user/audience

other specialist creative and technical staff

Design techniques 

drawing

storyboard

drawing on a tablet

scanning drawings and photographs

using image and background generation tools

thumbnail sketches

flow charts

Visual design and communication elements may include :

composition

proportion

balance

framing

colour

line

texture

shape

form

tone

scale

movement

typography:

point

tracking

leading

kerning

typeface

alignment

Visual multimedia elements may include :

screen images:

graphics

photographs

drawings

video

film

buttons

colours

text

content

style

icons

backgrounds

flow chart

Delivery platform may include :

world wide web

CD-ROM

Multimedia productions may include or be included in :

aspects or sections of film/ video production:

feature

documentary

short film and/or video

animations

commercials

live or pre-recorded performances

music video

television production of any type (music, drama, comedy, variety, sport)

live or pre-recorded television productions

educational product

game

promotional product

information product

training product

e-commerce

a range of others

Appropriate personnel to consult may include :

art director

technical director

computer graphic designers

programmers

graphic designers

heads of department

other technical staff

user/audience

other specialist creative and technical staff

Design techniques 

drawing

storyboard

drawing on a tablet

scanning drawings and photographs

using image and background generation tools

thumbnail sketches

flow charts

Visual design and communication elements may include :

composition

proportion

balance

framing

colour

line

texture

shape

form

tone

scale

movement

typography:

point

tracking

leading

kerning

typeface

alignment

Visual multimedia elements may include :

screen images:

graphics

photographs

drawings

video

film

buttons

colours

text

content

style

icons

backgrounds

flow chart

Delivery platform may include :

world wide web

CD-ROM

Multimedia productions may include or be included in :

aspects or sections of film/ video production:

feature

documentary

short film and/or video

animations

commercials

live or pre-recorded performances

music video

television production of any type (music, drama, comedy, variety, sport)

live or pre-recorded television productions

educational product

game

promotional product

information product

training product

e-commerce

a range of others

Unit Sector(s)

Not applicable.

Training component details
The following details are displayed for each different NRT:-

Training packages

- Training package details
- Training package components

Qualifications

- Qualification details
- Qualification components

Accredited courses

- Accredited course details

Modules

- Module details

Units of competency

- Units of competency details
- Unit components

Skill sets

- Skill set details
- Skill set components

Click on the Export link to export the NRT information to MS Word or PDF.

Click on the Manage notification link to create or change a notification for this NRT.

When selecting the Display history check box a set of tables will appear displaying a log of historical values describing what has changed and when over time.

If you have access to make changes to an NRT, click on the Edit link on the upper right hand side of the summary box.