Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Establish contract for shoot

1.1 Evaluate requirements of commercial photo imaging brief with client, including timelines

1.2 Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots

1.3 Clarify sample layouts and other visual references with relevant personnel

1.4 Prepare job, usage estimates and creative fee for meeting brief

1.5 Discuss and confirm with client shoot responsibilities and resource requirements

1.6 Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate

1.7 Make agreement and complete contract with client or commissioning agent, where applicable

2. Prepare for shoot

2.1 Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements

2.2 Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements

2.3 Evaluate shoot requirements and make test shots to refine technical and conceptual approach

2.4 Develop shoot management timelines, brief relevant personnel and prepare equipment

2.5 Liaise with necessary people to arrange access to locations, models and other subjects

3. Shoot and produce images

3.1 Capture in-production images to meet style, content and specifications agreed in brief

3.2 Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances

3.3 Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection

3.4 Optimise images and output creative product to agreed client specifications using industry standards

3.5 Prepare work for electronic or physical dispatch and presentation or publication according to brief

3.6 Prepare invoice or account and deliver with completed images or creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment, shoot site and props to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive photo images according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of commercial photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Skill 

Performance 

Criteria 

Description 

Reading

1.1, 1.2, 1.6, 2.1, 2.2, 3.4

• Interprets and evaluates extensive visual and textual information of varying complexity and purpose to inform work requirements

Writing

1.4, 1.6, 1.7, 2.1, 2.4, 2.5, 3.2, 3.6

• Prepares detailed agreements, contracts and releases, compliance documents, shoot schedules, invoices and correspondence using industry recognised structure, formats, language and terminology

Oral Communication

1.1, 1.3, 1.5, 1.7, 2.4, 2.5, 3.2, 3.3

• Initiates discussions with a range of stakeholders to convey detailed information and requirements, seek agreement and feedback, and determine further action using appropriate language and non-verbal features for different contexts
• Uses active listening and questioning techniques to clarify information and confirm understanding

Numeracy

1.4, 1.6, 3.2, 3.6

• Performs accurate calculations to analyse costs and prepare a budget, identify variances and prepare quotes and invoices

Navigate the world of work

2.1, 2.2, 3.4, 4.3-4.6

• Meets workplace expectations in the preparation and conduct of commercial shoots in compliance with codes of practice, standards, safety requirements and responsibilities, and other relevant legislation
• Uses systematic processes to identify and store images, and maintain financial and contractual records and promotional work samples
• Assesses shoot outcomes to identify the practical aspects of potential changes in own practice

Interact with others

1.1, 1.3, 1.5, 1.7, 2.4, 2.5, 3.2, 3.3

• Identifies and uses appropriate communication methods and practices to participate in discussions and negotiate agreement with clients, colleagues and other project stakeholders
• Collaborates with the creative team to ensure image quality meets requirements, incorporating feedback from client

Get the work done

2.2-2.5, 3.1, 3.3-3.6, 4.1, 4.2, 4.4-4.6

• Uses systematic planning and processes in complex situations to prepare resources, schedules, compliance and location requirements, test images and manage required communication for commercial shoots
• Assesses test images for consistency with requirements
• Monitors work progress and quality to select images for enhancement and manages product output to industry standards and client specifications
• Initiates established procedures and wrap up practices to restore work area, manage records and update work samples
• Reviews shoot outcomes and feedback to evaluate own performance, identify future opportunities and establish the follow-on changes required in work practice

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAPHI505 Produce commercial photo images

CUVPHI521A Produce commercial photo images

Updated to meet Standards for Training Packages. Minor edits to elements and performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.