Release 

Comments 

Release 2

This version released with CUA Creative Arts and Culture Training Package version 2.0. Updated assessment conditions section. Updated modification history section to reflect changed name of training package.

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 1.0.

Elements 

Elements describe the essential outcomes.

Performance Criteria 

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Contribute to the development of promotional strategies

1.1 Monitor a range of internal and external marketing information to inform own work activities

1.2 Participate in discussions with relevant personnel about marketing and promotional activities

1.3 Contribute ideas about activities that could be included in promotional strategies

1.4 Compile information about the potential of media outlets to assist with the development of promotional strategies

1.5 Maintain documentation related to promotional strategies

2. Undertake promotional activities

2.1 Prepare and distribute promotional materials promptly

2.2 Present organisation’s identity accurately and confidently to individuals and organisations

2.3 Assist with promotional activities aimed at a broad range of external stakeholders

2.4 Maintain a database of industry contacts and sources of industry information

2.5 Attend industry events and other networking opportunities as required

2.6 Share knowledge obtained through networking with colleagues to enhance marketing activities

3. Finalise promotional activities

3.1 Monitor and document the results of strategies to test the response of target markets to promotional materials

3.2 Seek feedback on own work performance and adjust work practices accordingly

Skill 

Performance Criteria 

Description 

Learning

1.1

• Identifies key ideas and trends and applies new knowledge to own work

Reading

1.1, 2.1

• Interprets a broad range of marketing information and material

Writing

1.4, 1.5, 2.1, 3.1

• Generates documentation in relation to marketing and promotional strategies and activities

Oral communication

1.2, 1.3, 2.2, 2.3, 2.5, 2.6, 3.2

• Obtains information by listening and questioning
• Discusses ideas and solutions
• Uses clear language to express ideas and convey information

Navigate the world of work

2.1, 2.2, 2.6

• Identifies and follows procedures and expectations associated with own role
• Projects a professional image

Interact with others

1.2, 1.3, 2.2, 2.3, 2.5, 2.6, 3.2

• Plays an active role in group discussions
• Shares information and resources
• Adjusts personal communication style in recognition of the values, beliefs and cultural expectations of others

Get the work done

1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 2.6, 3.1

• Adopts a methodical and logical approach to preparing for, and assisting with, a range of marketing and promotional activities
• Uses the internet as a research tool
• Uses standard word processing, spreadsheet and database applications to prepare and distribute information, and maintain records

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAMKG301 Assist with marketing and promotion (Release 2)

CUAMKG301 Assist with marketing and promotion (Release 1)

Updated assessment conditions section. Updated modification history section to reflect changed name of training package.

Equivalent unit

Release 

Comments 

Release 2

This version released with CUA Creative Arts and Culture Training Package version 2.0. Updated assessment conditions section. Updated modification history section to reflect changed name of training package.

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 1.0.