Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Monitor new and emerging trends in music

1.1 Research and critique a broad range of local and international music to identify and anticipate emerging trends

1.2 Evaluate the commercial potential of emerging trends

1.3 Cultivate strategic relationships to keep informed of developments in the music industry

1.4 Use intelligence gathered to predict and influence music market trends

2. Scout new talent

2.1 Select new artists based on analysis of their artistic and commercial potential

2.2 Assess current and potential audience response, and evaluate marketability of new artists

2.3 Discuss music market trends and product development with artists and artists’ managers

2.4 Assign artists to appropriate producers so that recording approach complements artists’ repertoire

2.5 Mentor artists to optimise their artistic and commercial development

3. Facilitate agreements for artists

3.1 Provide recording, promotional or touring company with realistic view of artists’ potential and proposed approach to artistic and commercial development

3.2 Advise artists to obtain legal advice with regard to negotiating contracts

3.3 Monitor drafting of agreements between artists and company, and facilitate process as required

3.4 Document agreements and distribute to all parties

4. Monitor progress of artists’ agreements

4.1 Monitor level of income generated from sales of artists’ recordings

4.2 Anticipate any agreements that are likely to lead to a loss for the company, and recommend appropriate action

4.3 Provide reports to management on commercial viability of artists as required

Skill 

Performance  Criteria 

Description 

Reading

1.1, 1.2, 1.4, 3.3, 4.1

• Evaluates different sources to enhance knowledge of current music trends and to predict emerging trends

Writing

1.1, 1.2, 1.4, 3.1, 3.4, 4.2, 4.3

• Captures the specifics of agreements between artists and company, using appropriate language for the given audience
• Clearly articulates the possible commercial future of artist/s

Oral Communication

1.3, 2.3, 2.5, 3.1-3.3

• Employs listening and questioning skills to seek and share information, and check understanding

Numeracy

2.2, 2.5, 4.1, 4.2

• Calculates accurately different financial scenarios, using appropriate formulas and tables to clearly display the information

Navigate the world of work

3.2, 3.3

• Recognises and responds to legal and contractual requirements of own and other organisations

Interact with others

1.3, 2.3, 2.5, 3.1-3.3

• Follows accepted consultation and communication practices to negotiate agreed outcomes
• Builds rapport and communicates clearly and openly to provide advice and ensure understanding and agreement

Get the work done

1.1-1.4, 2.1-2.5, 3.1-3.4, 4.1-4.3

• Plans and sequences complex tasks and workload
• Applies problem solving processes to identify risks, anticipate issues, evaluate options and determine solutions
• Uses appropriate digital technologies to monitor, report and manage financial, contractual and industry related information

Code and title  

current version 

Code and title 

previous version 

Comments 

Equivalence status 

CUAMGT502 Develop artists and repertoire

CUSMGT503A Develop artists and repertoire

Updated to meet Standards for Training Packages. Minor edits to elements and performance criteria.

Equivalent unit

Release 

Comments 

Release 1

This version first released with CUA Creative Arts and Culture Training Package version 2.0.