Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with CUA Creative Arts and Culture Training Package version 2.0. |
Application
This unit describes the skills and knowledge required to adopt a professional, commercial approach to graphic design practice.
It applies to individuals who work autonomously across a diverse range of industry and community contexts. They could be employed by others in small or large organisations, operate as freelancers or set up their own studios.
No licensing, legislative or certification conditions apply to this unit at the time of publication
Unit Sector
Visual communication – graphic design
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Adopt professional work practices |
1.1 Develop and maintain a professional work ethic to support graphic design practice 1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design 1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer 1.4 Evaluate own current skills and abilities and the need for further professional development 1.5 Evaluate all aspects of own practice on an ongoing basis |
2. Develop commercial skills for graphic design |
2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends 2.2 Investigate costing practices and charges for graphic design work in different industry contexts 2.3 Assess the opportunities used by graphic designers to promote their services 2.4 Analyse the client perspective of graphic design and its impact on professional practice 2.5 Evaluate relevant information to build own approach to the commercial position of own practice |
3. Analyse the rights and obligations of graphic designers |
3.1 Evaluate the legal and moral rights and obligations of graphic designers 3.2 Practise work and business in ways that meet legal and moral obligations 3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards |
4. Pursue professional graphic design opportunities |
4.1 Evaluate new work opportunities for graphic designers at a local and global level 4.2 Identify and evaluate opportunities that exist in current and developing graphic design trends |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
2.1, 2.2, 2.5 |
|
Writing |
1.2 |
|
Oral Communication |
1.2 |
|
Numeracy |
2.2 |
|
Navigate the world of work |
1.1, 1.3, 1.4, 3.1-3.3 |
|
Interact with others |
1.2 |
|
Get the work done |
1.5, 2.1-2.5, 4.1, 4.2 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
CUAGRD601 Engage in the business of graphic design |
CUVGRD601A Engage in the business of graphic design |
Updated to meet Standards for Training Packages and clarify intent. |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=1db201d9-4006-4430-839f-382ef6b803d5