Unit of competency
Modification History
Release 1 |
This version first released with CPP Property Services Training Package Release 8.0. Supersedes but is not equivalent to CPPDSM4014A Market property for sale, and CPPDSM4061A Obtain prospects for listing. Merged to reduce duplication. Updated to the Standards for Training Packages. |
Application
This unit specifies the skills and knowledge required to market property for sale or lease.
It includes interpreting a property appraisal report, negotiating an agreed marketing plan for a property with clients, preparing marketing materials, securing marketing resources, implementing marketing activities, accessing and using agency data on target markets, reviewing effectiveness of the marketing plan and activities and reporting on the effectiveness of marketing activities.
This unit applies to people currently working in or seeking to work in real estate.
State or territory licensing requirements may apply to this unit.
Pre-requisite Unit
Nil
Unit Sector
Real estate
Elements and Performance Criteria
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
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1 |
Establish marketing plan. |
1.1 |
Reference property appraisal report to identify property attributes. |
1.2 |
Reference property listing agreement to determine method of sale or lease. |
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1.3 |
Establish target market for potential buyer or tenant. |
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1.4 |
Develop marketing plan for property. |
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1.5 |
Explain agency marketing service options and costs to client and recommend marketing strategies. |
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1.6 |
Document marketing plan in consultation with client. |
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1.7 |
Obtain and document agreement to proceed with marketing plan for property. |
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2 |
Establish and access marketing resources. |
2.1 |
Access and examine marketing resources to reflect property marketing plan. |
2.2 |
Confirm marketing resources are appropriate for agreed marketing plan and selected media. |
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2.3 |
Modify marketing resources as required to meet marketing plan and budget. |
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2.4 |
Confirm marketing resources are consistent with agency, statutory and ethical requirements. |
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3 |
Implement marketing plan. |
3.1 |
Brief all persons with responsibilities under the marketing plan about roles and activities. |
3.2 |
Conduct marketing activities as set out in agreed marketing plan. |
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3.3 |
Monitor marketing activity responses and document data generated to build agency records. |
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4 |
Review marketing activities. |
4.1 |
Outline marketing activities and agreed performance indicators. |
4.2 |
Identify opportunities for changes or enhancements to marketing plan and negotiate with client to make adjustments as required. |
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4.3 |
Report on effectiveness of marketing activities against marketing plan and budget. |
Foundation Skills
Foundation skills essential to performance are explicit in the performance criteria of this unit of competency.
Unit Mapping Information
No equivalent unit.
Supersedes but is not equivalent to:
- CPPDSM4014A Market property for sale
- CPPDSM4061A Obtain prospects for listing.
Links
Companion volumes to this training package are available at the VETNet website - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=6f3f9672-30e8-4835-b348-205dfcf13d9b