Modification History
Not Applicable
Unit Descriptor
Unit descriptor |
This unit of competency specifies the outcomes required to list and market rural property for sale or lease. It includes sourcing listings, researching and evaluating market conditions, delivering listing presentations, recording listings, and developing, implementing, reviewing and reporting on marketing plans and activities. The unit may form part of the licensing requirements for persons engaged in stock and station agency activities in those States and Territories where these are regulated activities. |
Application of the Unit
Application of the unit |
This unit of competency supports the work of licensed stock and station agents and stock and station representatives or certificate holders involved in listing and marketing rural properties for sale or lease. |
Licensing/Regulatory Information
Refer to Unit Descriptor
Pre-Requisites
Prerequisite units |
Nil |
Employability Skills Information
Employability skills |
The required outcomes described in this unit of competency contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit of competency is packaged, will assist in identifying employability skills requirements. |
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a unit of competency. |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge and/or the range statement. Assessment of performance is to be consistent with the evidence guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
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1 Source property listings . |
1.1 Key sources of property listings are identified in line with agency practice and legislative requirements. 1.2 Target groups are identified in line with agency practice. 1.3 Strategy is developed and implemented to access target groups in line with agency practice, ethical standards and legislative requirements . 1.4 Target groups are canvassed in a thorough and systematic manner in line with agency practice, ethical standards and legislative requirements. |
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2 Establish client requirements . |
2.1 Enquiries from potential clients regarding property listings are handled promptly to enable high quality service delivery according to agency practice. 2.2 Appropriate rapport is established with potential client. 2.3 Appointment is made with client to discuss property listing in line with agency practice. 2.4 Client requirements regarding listing and marketing of property are clarified and accurately assessed using appropriate interpersonal communication techniques . |
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3 Plan property listing presentation . |
3.1 Preparations are made for property listing presentation in line with agency practice. 3.2 Promotional material and listing kit are prepared to highlight benefits of agent and agency in line with agency practice, ethical standards and legislative requirements. |
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4 Deliver effective listing presentation and close agreement . |
4.1 Potential clients are advised on market influences likely to affect rural property sales and leasing through the provision of reliable market information . 4.2 Available options are discussed with potential client before agreement is reached on method of sale or tenancy or lease agreement arrangements . 4.3 Agreement is confirmed in writing, including a market value assessment in line with agency practice and legislative requirements. 4.4 Agreed instructions are recorded in line with agency practice and legislative requirements. 4.5 Personal presentation is in line with expectations of client group and agency practice. 4.6 Relevant parties are advised of the listing in a timely manner. 4.7 Listing documentation is completed according to agency practice and legislative requirements. |
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5 Confirm marketing plan for rural property . |
5.1 Potential buyer profile and benefits of effectively marketing property for sale or lease are discussed with seller or owner. 5.2 Strategies and timeframe for marketing property, including possible marketing activities, are discussed with seller or owner. 5.3 Costs of different marketing strategies and activities are discussed with seller or owner. 5.4 Marketing plan for property is prepared and presented to seller or owner in line with agency practice. 5.5 Marketing plan, including marketing activities and budget, is agreed with seller or owner. |
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6 Prepare marketing materials . |
6.1 Marketing materials that reflect agreed property and agency marketing plan are developed within agreed budget and timeframes. 6.2 Marketing materials are checked for accuracy and compliance with agency and legislative requirements. |
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7 Implement marketing activities . |
7.1 Persons involved in marketing property for sale are briefed on their roles and responsibilities to ensure success of marketing activities. 7.2 Marketing activities are implemented in line with agreed marketing plan and budget. 7.3 Responsibility is assigned for ongoing monitoring of marketing activities . 7.4 Implementation of marketing activities complies with agency practice, ethical standards and legislative requirements. 7.5 Seller or owner is kept informed of progress of marketing activities according to agency practice and legislative requirements. |
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8 Review and report on marketing activities and plan . |
8.1 Marketing activities are reviewed against aims and objectives of marketing plan. 8.2 Feedback on outcomes of marketing activities is sought according to agency practice and using reliable methods and verifiable data. |
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8.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people if property proves difficult to sell or lease . 8.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities. 8.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives. 8.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives. |
Required Skills and Knowledge
REQUIRED SKILLS AND KNOWLEDGE |
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This section describes the essential skills and knowledge and their level, required for this unit. |
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Required skills :
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Required knowledge and understanding :
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Evidence Guide
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment |
This unit of competency could be assessed through practical demonstration of listing and marketing a rural property for sale or lease. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment. |
Critical aspects for assessment and evidence required to demonstrate competency in this unit |
A person who demonstrates competency in this unit must be able to provide evidence of:
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Context of and specific resources for assessment |
Resource implications for assessment include:
Where applicable, physical resources should include equipment modified for people with disabilities. Access must be provided to appropriate learning and/or assessment support when required. Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed. Validity and sufficiency of evidence require that:
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In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed. |
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Range Statement
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Sources of property listings may include: |
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Target groups may include: |
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Legislative requirements may include: |
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Canvassed may refer to: |
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Enquiries may be: |
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Clients may include: |
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Appropriate rapport relates to use of techniques that: |
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Client requirements may include: |
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Interpersonal communication techniques may include: |
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Promotional material and listing kit may include: |
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Market influences likely to affect rural property sales and leasing may include: |
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Market information may include: |
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Method of sale options may include: |
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Tenancy or lease agreement arrangements may include: |
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Market value assessment may include: |
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Buyer profile may include: |
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Marketing strategies and activities may include: |
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Marketing plan may include: |
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Monitoring of marketing activities may include: |
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Information on progress may include: |
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If property proves difficult to sell or lease strategies may include: |
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Verifiable evidence may include: |
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Unit Sector(s)
Unit sector |
Property development, sales and management |
Competency field
Competency field |
Stock and station agency |