^
 
 

Unit of competency details

BSBPRO401 - Develop product knowledge (Release 1)

Summary

Usage recommendation:
Superseded
Mapping:
MappingNotesDate
Is superseded by BSBMKG434 - Promote products and services 18/Oct/2020
Supersedes and is equivalent to BSBPRO401A - Develop product knowledgeUpdated to meet Standards for Training Packages 24/Mar/2015

Releases:
ReleaseRelease date
1 1 (this release) 25/Mar/2015

Companion volumes:
Unit of competency Assessment requirements

Delivery:
Find RTOs approved to deliver this unit of competency.

Training packages that include this unit

Qualifications that include this unit

CodeSort Table listing Qualifications that include this unit by the Code columnTitleSort Table listing Qualifications that include this unit by the Title columnUsage RecommendationRelease
BSB40115 - Certificate IV in AdvertisingCertificate IV in AdvertisingSuperseded1 
BSB42415 - Certificate IV in Marketing and CommunicationCertificate IV in Marketing and CommunicationSuperseded1-2 
AUR20316 - Certificate II in Bicycle Mechanical TechnologyCertificate II in Bicycle Mechanical TechnologySuperseded1 
AUR31016 - Certificate III in Automotive SalesCertificate III in Automotive SalesSuperseded1-2 
MSF30919 - Certificate III in Blinds, Awnings, Security Screens and GrillesCertificate III in Blinds, Awnings, Security Screens and GrillesCurrent1-2 
MSF40418 - Certificate IV in Glass and GlazingCertificate IV in Glass and GlazingSuperseded1-3 
ICP40120 - Certificate IV in Printing and Graphic Arts ManagementCertificate IV in Printing and Graphic Arts ManagementCurrent1-2 
MSF40413 - Certificate IV in Glass and GlazingCertificate IV in Glass and GlazingSuperseded3-4 
BSB40615 - Certificate IV in Business SalesCertificate IV in Business SalesSuperseded1-3 
ICP40115 - Certificate IV in Printing and Graphic ArtsCertificate IV in Printing and Graphic ArtsSuperseded1-2 
Refresh information in 'Table listing Qualifications that include this unit'
Navigate to first page in table listing Qualifications that include this unit.Navigate to previous page in table listing Qualifications that include this unit.
Navigate to page 1 in table listing Qualifications that include this unitNavigate to page 2 in table listing Qualifications that include this unit
Navigate to the next page in table listing Qualifications that include this unit.Navigate to the last page in table listing Qualifications that include this unit.
Items per page 10 | 20 | 50 | 100
Displaying items 1 - 10 of 14

Classifications

SchemeCodeClassification value
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  

Classification history

SchemeCodeClassification valueStart dateEnd date
ASCED Module/Unit of Competency Field of Education Identifier 080501 Sales  30/Jul/2015 
The content being displayed has been produced by a third party, while all attempts have been made to make this content as accessible as possible it cannot be guaranteed. If you are encountering issues following the content on this page please consider downloading the content in its original form

Content

Compare:
Compare content of this unit of competency with other releases or training components
Download:

Unit of competency

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Application

This unit describes the skills and knowledge required to develop product knowledge in preparation for the sales process.

It applies to individuals who need to solve a defined range of unpredictable problems, analyse and evaluate information from a variety of sources and who may provide leadership and guidance to others with some limited responsibility for the output of others.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.

Unit Sector

Industry Capability – Product Skills and Advice

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Acquire knowledge of products in a specified area

1.1 Identify information sources about products in a specified area and evaluate them for reliability and validity

1.2 Identify product purpose/s and use/s

1.3 Identify key features of the product/s

1.4 Identify product strengths and weaknesses

1.5 Articulate guarantees and warranties and identify service support details

2. Convert product knowledge into benefits

2.1 Identify features of the product which have potential buyer appeal

2.2 Present features of the product which have buyer appeal as benefits to the buyer

2.3 Present product benefits within the context of organisational requirements and legislation

3. Evaluate competitors’ products

3.1 Use a range of information sources to identify competitors’ products

3.2 Compare features, benefits, strengths and weaknesses of competitors’ products with own products

3.3 Establish relative standing of the organisation’s product with the competitors’ product/s and communicate differences to the buyer

Foundation Skills

This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.

Skill 

Performance Criteria 

Description 

Reading

1.1, 1.2, 1.3, 1.4, 2.1, 3.1, 3.2, 3.3
  • Identifies, interprets, understands and compares information to monitor and evaluate quality of product and services and check against client requirements

Writing

1.1, 1.5, 2.2, 2.3, 3.2
  • Records results of product evaluations to show clear comparisons of features, benefits and weaknesses
  • Uses clear and specific language to develop documents for different audiences in accordance with organisational requirements

Oral Communication

2.2, 2.3, 1.5, 3.3
  • Provides recommendations using language appropriate to the purpose and audience

Numeracy

1.3, 1.4, 3.2, 3.3
  • Analyses numerical information to measure, compare and evaluate features

Navigate the world of work

2.3
  • Understands and follows organisational policies and procedures and legislative requirement relevant to own role

Get the work done

1.1, 3.1, 3.3
  • Plans and implements tasks required to achieve required outcomes
  • Analyses information to decide on appropriate recommendations

Unit Mapping Information

Code and title 

current version 

Code and title 

previous version 

Comments 

Equivalence status 

BSBPRO401 Develop product knowledge

BSBPRO401A Develop product knowledge

Updated to meet Standards for Training Packages

Equivalent unit

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

 

Assessment requirements

Modification History

Release 

Comments 

Release 1

This version first released with BSB Business Services Training Package Version 1.0.

Performance Evidence

Evidence of the ability to:

  • use valid and reliable sources to gather information about the organisation’s products and competitors’ products
  • determine buyer needs and present key features and benefits of product to match needs, in accordance with organisational and legislative obligations
  • compare competitors’ products with own organisation’s products and communicate differences to buyer.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • list sources of information for own organisation’s products and competitors’ products
  • explain why it is important to discuss features, benefits, strengths and weaknesses when describing products
  • summarise industry competitors, including products offered and potential buyer markets
  • outline organisational policies and procedures, relevant to the sales process
  • outline the key provisions of relevant legislation, regulations, standards and codes of practice that are relevant to the sales process.

Assessment Conditions

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the industry capability – product skills and advice field of work and include access to:

  • information sources regarding an organisation’s and competitors’ products, service or ideas
  • office equipment and resources
  • relevant organisational policies and procedures
  • case studies and, where possible, real situations
  • interaction with others.

Assessors must satisfy NVR/AQTF assessor requirements.

Links

Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10

Back to top