Modification History
Not applicable.
Unit Descriptor
This unit covers coordination and monitoring of the implementation of an advertising campaign.
Consider co-assessment with BSBADV605A Evaluate campaign effectiveness.
This unit covers coordination and monitoring of the implementation of an advertising campaign.
Consider co-assessment with BSBADV605A Evaluate campaign effectiveness.
Application of the Unit
Not applicable.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
Not applicable.
Elements and Performance Criteria Pre-Content
Not applicable.
Elements and Performance Criteria
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Elements and Performance Criteria |
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Element |
Performance Criteria |
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1 |
Develop an implementation strategy |
1.1 |
The creative brief and media plan are analysed and factors affecting implementation of the campaign determined |
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1.2 |
The strategy outlines implementation tasks and timelines and includes a contingency plan for dealing with omissions and errors |
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2 |
Negotiate media contracts |
2.1 |
The media plan and budget for implementation is confirmed with the client |
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2.2 |
Advertisement positions and price are negotiated with each media vehicle in accordance with the client's requirements |
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2.3 |
Contingency factors and solutions are negotiated and agreed with the media |
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2.4 |
Media contracts are established that meet legal and ethical requirements and the requirements of the advertising campaign brief and schedule |
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3 |
Monitor the advertising campaign |
3.1 |
Media performance is evaluated against the conditions of the contract and variations identified and analysed |
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3.2 |
The provisions of media guarantees are applied if necessary, and adjustments made to media schedules |
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3.3 |
The execution of the advertising campaign complies with the advertising schedule and budget |
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Required Skills and Knowledge
Not applicable.
Evidence Guide
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Information on likely problems with media placement and strategies to deal with them
Underpinning Knowledge *
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Legal and ethical requirements
Advertising and media briefs
Media options
Campaign contingencies
Media pricing policies
Media guarantees
Media vehicles
Underpinning Skills
Literacy skills to interpret media requirements and establish contracts
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting and scheduling
Project management skills for monitoring contracts
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting , analysing and organising information (Level 2)- to analyse requirements
Communicating ideas and information (Level 3) - to negotiate media contracts
Planning and organising activities (Level 2)- to develop an implementation strategy
Working with teams and others (Level 3) - to negotiate media contracts
Using mathematical ideas and techniques (Level 2)- to negotiate prices and monitor budgets
Solving problems (Level 2)- to deal with contingencies
Using technology (Level 1)- to execute the media campaign
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
The Evidence Guide identifies the critical aspects, knowledge and skills to be demonstrated to confirm competency for this unit. This is an integral part of the assessment of competency and should be read in conjunction with the Range Statement.
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Information on likely problems with media placement and strategies to deal with them
Underpinning Knowledge *
* At this level the learner must demonstrate understanding of specialised knowledge with depth in some areas.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Organisation's budget
Legal and ethical requirements
Advertising and media briefs
Media options
Campaign contingencies
Media pricing policies
Media guarantees
Media vehicles
Underpinning Skills
Literacy skills to interpret media requirements and establish contracts
Communication including questioning, clarifying and reporting
Numeracy skills for budgeting and scheduling
Project management skills for monitoring contracts
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context /s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting , analysing and organising information (Level 2)- to analyse requirements
Communicating ideas and information (Level 3) - to negotiate media contracts
Planning and organising activities (Level 2)- to develop an implementation strategy
Working with teams and others (Level 3) - to negotiate media contracts
Using mathematical ideas and techniques (Level 2)- to negotiate prices and monitor budgets
Solving problems (Level 2)- to deal with contingencies
Using technology (Level 1)- to execute the media campaign
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
Range Statement
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Advertising position may include :
left or right page
above or below the fold
EGN
page number
fixed position each week in a radio/television or other program
evenly spread during the time schedule
scatter plan which places an advertisement in different programs or positions each week
Price may include :
negotiation of
discounts
buying incentives
concessions
guarantees
Contingency factors may include :
technical errors
programming errors
Guarantees may include :
price
position
frequency
The Range Statement provides advice to interpret the scope and context of this unit of competency, allowing for differences between enterprises and workplaces. It relates to the unit as a whole and facilitates holistic assessment. The following variables may be present for this particular unit:
Legislation , codes and national standards relevant to the workplace may include :
award and enterprise agreements and relevant industrial instruments
relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
relevant industry codes of practice
Advertising position may include :
left or right page
above or below the fold
EGN
page number
fixed position each week in a radio/television or other program
evenly spread during the time schedule
scatter plan which places an advertisement in different programs or positions each week
Price may include :
negotiation of
discounts
buying incentives
concessions
guarantees
Contingency factors may include :
technical errors
programming errors
Guarantees may include :
price
position
frequency
Unit Sector(s)
Not applicable.
