Modification History
|
Release |
Comments |
|
Release 2 |
This qualification first released with BSB Business Services Training Package Version 3.0. Version created to update codes and titles in unit list. |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 2.0. |
Qualification Description
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
Packaging Rules
Total number of units = 12
3 core units plus
9 elective units, of which:
- 8 elective units must be selected from the electives listed below
- the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
Elective Units
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBCRT501 Originate and develop concepts
BSBDES602 Research global design trends
BSBEBU511 Develop and implement an e-business strategy
BSBFIM501 Manage budgets and financial plans
BSBIPR501 Manage intellectual property to protect and grow business
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG508 Plan direct marketing activities
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG510 Plan e-marketing communications
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG522 Plan measurement of marketing effectiveness
BSBMKG528 Mine data to identify industry directions
BSBMKG529 Manage client account
BSBMKG530 Create distributed multiplatform digital advertisements
BSBMKG534 Design effective digital user experiences
BSBMKG535 Devise a seach engine optimisation strategy
BSBMKG536 Develop strategies to monitise digital engagement
BSBMKG537 Develop a social media engagement plan
BSBPUB501 Manage the public relations publication process
BSBPUB502 Develop and manage complex public relations campaigns
BSBPUB503 Manage fundraising and sponsorship activities
BSBPUB504 Develop and implement crisis management plans
BSBWRT501 Write persuasive copy
ICTGAM504 Manage interactive media production
Qualification Mapping Information
|
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
|
BSB52415 Diploma of Marketing and Communication Release 2 |
BSB52415 Diploma of Marketing and Communication Release 1 |
Updates to codes and titles in the unit list |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
