Modification History
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Release |
Comments |
|
Release 1 |
This qualification first released with BSB Business Services Training Package Version 1.0. |
Qualification Description
This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Entry Requirements
Nil
Packaging Rules
Total number of units = 8
This qualification has no core units.
8 elective units must be selected, of which:
- 5 elective units must be selected from the Group A elective units below
- at least 2 elective units must be selected from the Group B elective units below
- 1 elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Elective Units
Group A
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG507 Interpret market trends and developments
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
Group B
BSBADV507 Develop a media plan
BSBFIA501 Report on finances related to international business
BSBFIM501 Manage budgets and financial plans
BSBMKG409 Design direct response offers
BSBMKG508 Plan direct marketing activities
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG510 Plan e-marketing communications
BSBMKG511 Analyse data from international markets
BSBMKG512 Forecast international market and business needs
BSBMKG513 Promote products and services to international markets
BSBMKG516 Profile international markets
BSBMKG517 Analyse consumer behaviour for specific international markets
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG522 Plan measurement of marketing effectiveness
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPUB501 Manage the public relations publication process
BSBPUB502 Develop and manage complex public relations campaigns
BSBPUB503 Manage fundraising and sponsorship activities
BSBPUB504 Develop and implement crisis management plans
BSBREL501 Build international client relationships
BSBREL502 Build international business networks
BSBSLS501 Develop a sales plan
BSBSLS502 Lead and manage a sales team
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWRT501 Write persuasive copy
Qualification Mapping Information
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Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
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BSB51215 Diploma of Marketing |
BSB51207 Diploma of Marketing |
Updated to meet Standards for Training Packages |
Equivalent qualification |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10
