Unit of competency
Modification History
Release |
Comment |
Release 1 |
New unit of competency. |
Application
This unit describes the performance outcomes required to liaise with the media on behalf of a motor sport team and to support team members during media interviews and appearances. It involves researching the media liaison needs of the team and identifying the most appropriate media outlets, arranging media interviews, and preparing a budget to support media liaison activities. The unit requires individuals to demonstrate discretion, judgement and problem-solving skills when developing media releases and arranging media interviews.
It applies to those working in the motor sport industry.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Competency Field
Motor Sport
Unit Sector
Sales and Marketing
Elements and Performance Criteria
Elements Elements describe the essential outcomes. |
Performance Criteria Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section. |
1. Identify team media requirements and limitations |
1.1 Desired outcomes of media liaison are identified in relation to team goals 1.2 Limitations on information to be provided are identified 1.3 Media liaison budget is developed 1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements |
2. Prepare media information |
2.1 Type of media suitable for promotional strategy and team requirements is selected 2.2 Specific media outlet information needs are researched 2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues 2.4 Team information and performance statistics are researched and documented 2.5 Suitable information is prepared for release |
3. Issue media information |
3.1 Media personnel are contacted and timing arrangements for release are agreed 3.2 Team management approval is obtained and information provided to media outlet 3.3 Promotional partner representatives are advised of release details |
4. Arrange media interviews |
4.1 Media persons are contacted and requirements negotiated 4.2 Interview schedule and agenda are determined 4.3 Material for interviews is researched and prepared 4.4 Team persons are briefed and coached in presentation techniques as required 4.5 Team management is regularly informed of arrangements and outcomes 4.6 Promotional partner representatives are advised of interview details |
5. Evaluate publicity benefits |
5.1 Exposure statistics are obtained from media outlets 5.2 Promotional partner feedback on media release and interview is obtained 5.3 Data and feedback are analysed to assess effectiveness 5.4 Outcomes are measured against media liaison budget and team objectives |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential to performance and are not explicit in the performance criteria.
Skills |
Description |
Learning skills to: |
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Reading skills to: |
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Writing skills to: |
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Oral communication skills to: |
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Numeracy skills to: |
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Planning and organising skills to: |
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Problem solving skills to: |
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Teamwork skills to: |
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Range of Conditions
This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.
Identification of limitations must include consideration of: |
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Suitable information must be: |
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Unit Mapping Information
Equivalent to AURMCA5001 Manage motorsport team media liaison
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=b4278d82-d487-4070-a8c4-78045ec695b1